The challenge
Guide Dogs have a suite of creative ads designed to engage potential donors with the Sponsor A Puppy product. But as creative tire began affecting the performance of their banker ads, they knew it was time to develop a new creative execution to add to their armoury. Following the success of our Christmas ad for the product, we were asked to create a hard-working and emotive TV advert that would inspire more people to sponsor a puppy all year round.
Our solution
We wanted to bring to life what having a guide dog truly means to a blind or partially sighted person. The result was ‘Wall of Dreams’.
Wall of Dreams digs deep into a true story to convey why having a guide dog is life changing for the recipient. At the heart of the ad is the true story of two remarkable individuals – Stacey and her guide dog and best friend, Toffee. Together they have overcome immense personal challenges to enable Stacey’s dreams to come true.
We brought their incredible story to life by allowing Stacey herself to take centre stage, and using key images from her life to create her very own ‘Wall of Dreams’.
Outcome
On its first outing, Wall of Dreams outperformed the banker creative. The ad has now been rolled out and continues to deliver as part of Guide Dogs main suite of ads.
Related Work
Clients
We’re so proud to work with with a wide range of incredible charities and organisations. Our partnerships cover everything from animal welfare and disability support to humanitarian aid and conservation, showing our dedication to making a real difference across some of the world’s most important causes.
